The Importance of Building Relationships in Clinical Trial Recruitment Operations - High Point Clinical Trials Center

The Importance of Building Relationships in Clinical Trial Recruitment Operations

The Importance of Building Relationships in Clinical Trial Recruitment Operations

A few months ago, a lady suffering from diabetes and obesity reached out to our recruitment team. Her health was declining, and she was not disciplined with her nutrition or medication regiment. Farid Zeatar, our Director of Recruitment Operations, proposed a clinical study to her that not only could bring benefit to her condition but also allow her to get guidance from our Medical Team throughout the study along with useful advice on how to better manage her condition.

She accepted to explore joining the study and visited our research facility for a screening appointment, and beyond the benefit of the investigational product, her interactions with our Medical Team set her on the right path. She continued progressing even after the study, and Farid still remains in touch with her today. She knows that while we are not a healthcare provider, our Medical Team remains at her service to help mitigate the gaps and discuss the study she participated in. She can also visit with our Physicians volunteering at the community clinic.

This story sums up what recruitment is all about – the relationship with Patients – which Farid and the HPCTC Medical Team prioritize day-in and day-out.

Farid joined our team in 2010 and has ever since been involved in forming relationships within the community and spreading the word on the benefits of clinical research. His main mandate is to ensure that we meet our recruiting commitments, and he has built a team that uses a multifaceted approach to do so.

His philosophy is to leverage the latest technology available without neglecting the critical interpersonal relations and 1-on-1 approach. While a segment of recruitment relies on filtering participants in our Clinical Trial Management System, or speaking with potential participants on the phone, it does not stop there. A crucial component is participating in community events – getting face-to-face with fellow citizens interested in clinical research – and even engaging with people on social media. It’s also about keeping in contact with participants well beyond the completion of the study if needed.

In the recruitment field, you never know who you may encounter in a given week, which is why it’s more important than ever to be well-versed in different cultures, perspectives and communication methods. Having lived in many countries before settling down in the Piedmont Triad area in 1982, Farid has learned the art of understanding culture and character, and he combines that asset with an excellent knowledge of the demographics in NC.

What are patients looking for? Sure, financial compensation always plays a part, but no one is looking for a team of robots to interact with. We want real people who we can communicate with, who can understand our needs, who will make us feel valued and who we can trust. Farid and his recruitment team make this their top priority.

As Farid mentions:

“I have always been very receptive to the expectations of Study participants regarding trust, safety and medical expertise. In my experience, Patients join studies not only for the financial benefit but also for the possibility of obtaining a highly reliable assessment of their health and helping progress new promising therapies to the market. I favor open communication regarding study rationale and treatment details, requirements as well as obligations and expect my recruitment team to do so in all their interactions.”

Farid is a big supporter of 1-on-1 discussions between members of High Point CTC’s Medical Team and Participants. This cultivates trust and eliminates communication gaps.

Farid then adds, “Beyond the financial compensation, Participant safety, the reputation of the research facility and the expertise of the staff will always lead to better compliance and study completion rates. The best way to achieve this is by working closely with our Participants and making sure they understand the important contribution they are making towards the development of promising new therapies.”

At the end of the day, it’s about you – the Participants. It’s not about us.

Our Study Participants, whether they be Healthy volunteers or Patients seeking new treatment options, are actively contributing to the advancement of medical knowledge and are directly responsible for the development of new promising therapies for many unmet medical needs. We are thankful for their trust and contribution and share their commitment to the miracle of medicine.

Want to speak with a member of our team about an upcoming study? Contact us at or head to to learn more and register for an upcoming clinical trial.